Micro Segmentation

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Definition

Audience Segmentation tools allow marketers to divide their audiences into homogenous group by demographics, location, even IP address, in order to fine-tune a message directly to that group. Tools in the Micro Segmentation group allow marketers to small categories based upon media use, product usage, communication habits, devices and behavioral and demographic data gathered.

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Products

Activity-based Recommendation Technology (ART) simplifies the search for receptive health audiences by providing an audience engine, an application platform with custom segmentation and targeting capabilities, and a rich analytics solution that deliv...
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By Acxiom
Acxiom Audience Cloud is a first-of-its-kind cross-channel management tool designed to help make 1:1 consumer connections across channels and platforms. The easy-to-use self-service solution allows business leaders and marketers to select the right d...
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By Adoric
Adoric is a platform for customer engagement. Adoric’s algorithm enables customers to show specific messages based on their users' behavior, serving up the right content to make conversions.
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App Science TV is an analytics tool bringing insights to the TV landscape. App Science TV enables users to analyze the app ecosystem, locations, and other consumer behaviors from over 300MM mobile devices to gain deeper insights about an individual’s...
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By Aprimo
Aprimo Campaign provides Enterprise Campaign Management capabilities from the cloud that allow modern marketers to easily perform deep segmentation on data where it rests (on-premise, hosted, cloud) across multiple sources. These selected and targete...
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Audience Lab is an audience segmentation and targeting tool with the functionality to collect behavioral data from a variety of data sources across the web. A comprehensive dashboard lets you configure attributes for your ideal audience, slicing and ...
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Audiense Connect helps brands develop their target audience to increase share of market and raise brand awareness. Audiense's platform takes an audience-centric approach to identifying the right influencers to target, crafting the best acquisition st...
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CaliberMind is an integrated customer database managed by marketing/ sales that unifies a company’s customer data from marketing, sales and service channels to enable customer modeling and drive acquisition, retention, up-sell and cross-sell. Unli...
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Cinarra’s Analytics Platform provides audience segmentation, behavior and personas based on venue visits; data on-boarding utilizing CRM data; and location & venue analytics. Cinarra is currently live with SoftBank Corp. in Japan, processing billions...
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CloudEngage is an omnichannel conversion suite that will make a true impact on your business. CloudEngage makes it easy to add next-generation personalization to your website, providing easy to use yet powerful tools that allow you to create individu...
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