Brand Implementation

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Definition

Brand Implementation is centrally coordinated with partner marketing, partner relationship software and digital asset management, and is the "real world" application phase of the branding cycle, unifying all of the previously performed research, planning and creative design, and actively putting the brand or re-brand out into the world in the form of visible, tangible items. Brand Implementation is successful when brands can ensure that affiliates, partners and franchises are consistently using the right branded assets. Tools in this category include directories, libraries, style guides, and other repositories that contain a company's assets, including traditional printed items such as logos, fonts, and images, ensuring that printers, fabricators and manufacturers are abiding by color specs, image size and placement standards, proper signage, sourcing and distributing of the right store displays, consistency in required uniforms and other branded apparel, the latest version of merchandise and promotional items, packaging and for some franchises may even include customized "branded" building construction. 

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Products

By Ansira
Ansira Edge Technology Suite is full-service, modular-based technology, purpose-built for relationship and channel marketers. The modules — brand protection and market intelligence, through-channel marketing automation (TCMA), local marketing activat...
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BEAM is a brand management platform. BEAM allows enterprises to protect brand identity by putting copy, images and brand standards into the hands of marketers via rich media and contextual links to other pages, related assets, best practices examples...
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Brand Base is the cloud-based solution for decentralized marketing enabling local partners to individualize all kinds of advertising media in no time at all.
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By Bynder
Brand Connect is a dynamic brand management platform that centralizes approved content with adaptable brand guidelines and distribution controls, ensuring your brand stays on strategy regardless of where it goes and who works on it.
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Brand Ensemble is a brand asset management platform. Brand Ensemble ensures secure access to assets from anywhere, through an easy-to-use, self-service brand portal accessible by employees and vendors. Built-in content management lets you publish bra...
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By Marvia
Brand guidelines makes it easier to centralize your brand. Never use the wrong color or logo. It integrates with our DAM and Template manager to easily create and manage marketing materials.
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Marketing Hub is a local marketing automation platform that helps brands empower their local branch, store or sales teams to adapt and execute quality, on-brand local marketing and sales activities themselves. All resources, including print, press, ...
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Resolut's Brand Manual is a digital brand manual that allows you to collect and make everything about your company brand accessible. One click enables the user to download all logotypes, fonts, or other factors that shape your brand.
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BrandFidelity is an AI solution for brand management. Continuously monitor across all digital channels (images, videos, text etc.). Leverage Image Recognition and Computer Vision to scan visual and verbal customer experiences. Machine Learning algori...
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Brandfolder is a brand asset management platform that includes tools to manage, edit, store and track brand assets. It is a visual platform, making it easy for users to find, manage, store and share digital brand assets. The platform gives users nume...
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