Brand Implementation

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Definition

Brand Implementation is centrally coordinated with partner marketing, partner relationship software and digital asset management, and is the "real world" application phase of the branding cycle, unifying all of the previously performed research, planning and creative design, and actively putting the brand or re-brand out into the world in the form of visible, tangible items. Brand Implementation is successful when brands can ensure that affiliates, partners and franchises are consistently using the right branded assets. Tools in this category include directories, libraries, style guides, and other repositories that contain a company's assets, including traditional printed items such as logos, fonts, and images, ensuring that printers, fabricators and manufacturers are abiding by color specs, image size and placement standards, proper signage, sourcing and distributing of the right store displays, consistency in required uniforms and other branded apparel, the latest version of merchandise and promotional items, packaging and for some franchises may even include customized "branded" building construction. 

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Products

Brand Base is the cloud-based solution for decentralized marketing enabling local partners to individualize all kinds of advertising media in no time at all.
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Marketing Hub is a local marketing automation platform that helps brands empower their local branch, store or sales teams to adapt and execute quality, on-brand local marketing and sales activities themselves. All resources, including print, press, ...
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By Sabern
Brandifyer is a brand portal where users can manage assets (text, images, videos) and create new content. All users can be given access to the relevant data and can create content themselves while maintaining the corporate identity and the ‘brand ide...
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Brandle Presence Manager is Software-as-a-Service that combines social media asset management, brand protection, brand presence management and verification, and compliance into one integrated system. It gives brands full control over all of their poi...
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By Cordeo
BrandSpot lets you define your brand, create perfectly branded materials, manage brand assets, responsibilities and budgets and order and distribute your materials and messages.
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Brandworkz is an online Brand Management software. The platform helps organisations ensure brand consistency and maximise the productivity of their marketers and agencies by offering a self service brand portal to search for digital assets and educat...
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By Bynder
Bynder is a branding automation and marketing solution designed to build, manage and scale brands globally. Run as a Software as a Service (SaaS) model, Bynder is an integrated solution that enables brand managers to achieve end-to-end brand consiste...
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Digital River delivers experience management, marketing, localization, entitlements and digital rights mastery, merchant of record, subscription and order management and payments. Digital River’s global payments, fulfillment network, and localization...
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DesignTracker is a local marketing automation solution that allows marketers to efficiently manage local marketing and in-house graphics activity. The application automates the entire business workflow, including request order submission, approvals, ...
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Elateral MSC is a multi-channel content generation solution that enables users to cost-effectively execute mass customization of all of their brand assets, in any media, any geo, any channel. By automating static versioning, reducing marcom redundanc...
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