Brand Implementation

< Back to category

Definition

Brand Implementation is centrally coordinated with partner marketing, partner relationship software and digital asset management, and is the "real world" application phase of the branding cycle, unifying all of the previously performed research, planning and creative design, and actively putting the brand or re-brand out into the world in the form of visible, tangible items. Brand Implementation is successful when brands can ensure that affiliates, partners and franchises are consistently using the right branded assets. Tools in this category include directories, libraries, style guides, and other repositories that contain a company's assets, including traditional printed items such as logos, fonts, and images, ensuring that printers, fabricators and manufacturers are abiding by color specs, image size and placement standards, proper signage, sourcing and distributing of the right store displays, consistency in required uniforms and other branded apparel, the latest version of merchandise and promotional items, packaging and for some franchises may even include customized "branded" building construction. 

Contribute to this definition

Products

BEAM is a brand engagement and asset management platform ushering in the new era of the Brand Concierge.
  Compare
Brand Base is the cloud-based solution for decentralized marketing enabling local partners to individualize all kinds of advertising media in no time at all.
  Compare
Brand Ensemble is a brand asset management platform. Brand Ensemble ensures secure access to assets from anywhere, through an easy-to-use, self-service brand portal accessible by employees and vendors. Built-in content management lets you publish bra...
  Compare
Marketing Hub is a local marketing automation platform that helps brands empower their local branch, store or sales teams to adapt and execute quality, on-brand local marketing and sales activities themselves. All resources, including print, press, ...
  Compare
Brandfolder is a brand asset management platform that includes tools to manage, edit, store and track brand assets. It is a visual platform, making it easy for users to find, manage, store and share digital brand assets. The platform gives users nume...
  Compare
By Sabern
Brandifyer is a brand portal where users can manage assets (text, images, videos) and create new content. All users can be given access to the relevant data and can create content themselves while maintaining the corporate identity and the ‘brand ide...
  Compare
BrandingUI provides turnkey hosted, or on-premise, portals for corporate sales and marketing teams, design agencies, and universities. With these SaaS portals customers plan marketing campaigns and distribute customized cross media marketing collater...
  Compare
Brandle Presence Manager is Software-as-a-Service that combines social media asset management, brand protection, brand presence management and verification, and compliance into one integrated system. It gives brands full control over all of their poi...
  Compare
By Cordeo
BrandSpot lets you define your brand, create perfectly branded materials, manage brand assets, responsibilities and budgets and order and distribute your materials and messages.
  Compare
Brandworkz is an online Brand Management software. The platform helps organisations ensure brand consistency and maximise the productivity of their marketers and agencies by offering a self service brand portal to search for digital assets and educat...
  Compare
Finding more products...