Cross-Channel Campaign Management

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Definition

Cross-Channel Campaign Management (CCCM) is the automation of coordination of communications across channels, including mobile platforms, social networks, direct mail, email and websites. However,  CCCM applications enable marketers to act on and react to empowered customers, beyond the mere adding of more marketing channels. 

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Products

AdStage is a marketing automation and ad campaign management platform that enables marketers to build, manage and optimize online campaigns easily and efficiently. Create automated rules for Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, and Li...
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By Adtaxi
Adtaxi is a campaign management tool that automates campaign planning and optimization, leveraging powerful, customer valuation bidding strategies combined with our proprietary Quantum platform to reverse engineer how to drive consumer traffic to you...
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Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across mult...
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By Bitly
Bitly's Enterprise version enables the world's best brands to own their customer experience with features like branded short links, mobile deep linking, expanded analytics and user management. As a full service Link Management Platform, Bitly Enterpr...
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BlueVenn is a Customer Data Platform that enables you to create and execute flawless cross-sell and up-sell campaigns to increase customer lifetime value. Through the combination of a Single Customer View, analytics and customer journey automation, t...
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Brierley CampaignWare is a functionality-rich campaign management tool. From omnichannel communications, to real-time customer interactions with touchpoint systems, to fielding the best offers for specific customers.
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Brierley Digital Messaging Suite provides Omnichannel content management and digital communications design, delivery, scheduling and reporting in concert with the full campaign, loyalty and CRM capabilities of Brierley LoyaltyWare and Brierley Campai...
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By LKCS
Campaign Suite is an integrated multi-channel marketing platform designed to greatly improve campaign results. One consistent message, delivered across multiple channels with each being measured for their effectiveness. LKCS' Campaign Suite transform...
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By Concep
Concep for InterAction provides a better user experience incorporating new functionality designed to make life simpler for InterAction users. A newly designed web-tracking feature now gives InterAction users the direct ability to see which campaigns ...
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Connex Analytics provides detailed in-channel analysis and cross-channel insights. Whether you are an analyst needing to rapidly troubleshoot an optimization issue, a digital marketing manager exploring how changes in spend across channels will impac...
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