Lead-To-Revenue Management

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Definition

Lead-To-Revenue Management (L2RM) tools  have revenue growth as a key metric, and can help manage revenue generation from that perspective: Lead Acquisition, Lead Management, Lead Scoring, Customer Engagement, Customer Relationship Management and Sales Acceleration. 

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Products

Claravine is a campaign success platform. Enforce campaign tracking standards across your organization with the most advanced Digital Experience Data Management platform. Implement a consistent classification framework for campaign tracking that enfo...
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By wyng
The Digital Campaign Index is the only campaign scoring system and benchmarking framework that enables agencies and brands to apply the data-driven discipline of performance marketing to all of their mid-funnel brand marketing activities. Informed by...
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From capturing leads on your website, to automatically following up with a questionnaire based on the client's input, or sending them a proposal that will make them eager to select those big ticket packages, Dubsado's got you covered. With Dubsado, y...
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Hotelogix is a user-friendly, comprehensive property management solution for hotels and resorts. The Hotelogix system streamlines front office and back operations, letting you manage multiple tasks and connect to more than 800 hotel booking networks ...
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By IBM
IBM Marketing Cloud is a cloud-based digital marketing provider that offers email marketing, lead-to-revenue management and mobile engagement solutions. IBM Marketing Cloud uses customer data and individual behaviors, collected from a variety of sour...
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By Apttus
Apttus Omni, the world’s first Intelligent Middle Office Platform, maximizes business outcomes for enterprises by improving the efficiency of revenue, contract and procurement operations across sales, operations, finance, legal, and other functional ...
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Snappy Kraken is a campaign automation tool with templated programs to speed marketing launches. Users can choose from a number of ready­made campaigns, each containing combinations of professionally­ designed and written email drip series, social me...
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