Real-Time Interaction Management

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Definition

Real-Time Interaction Management (RTIM) tools combine customer information and activities to create personalized messages in real time. These tools combine rules as dicated by the user, analytics, robust content personalization, and/or precise offer recommendations.

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Products

By Adobe
Adobe Campaign enables marketers to personalize and deliver campaigns across all online and offline channels. Available stand-alone, or as part of the Adobe Marketing Cloud. Includes Triggered Journeys, which enables a series of touchpoints – email, ...
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By Airim
Airim is a platform for mangaging real-time interactions with customers. Machine-Learning tools allow marketers to learn what customers are seeking, and prompt the customer to take action if there has been no action taken.
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Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across mult...
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AntVoice provides a 360° and predictive recommendation engine which analyzes the behavior of your visitors, in real time, to offer them a customized selection of products or contents.
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CliClap is a smart, autonomous content engine that provides each prospect with the precise piece of content needed to move forward in your sales funnel – at the perfect time.
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Yes Marketing's customer acquisition tool, Customer Generator, offers rich attribution tracking of campaign engagement metrics, social shares, and generated revenue that a specific consumer drives for the brand as a result of sharing the email on a s...
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By wyng
The Digital Campaign Index is the only campaign scoring system and benchmarking framework that enables agencies and brands to apply the data-driven discipline of performance marketing to all of their mid-funnel brand marketing activities. Informed by...
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Ferrite Labs is web-based software for the measurement, optimization and maintenance of continuously running marketing and advertising programs.
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Intelligent Recommendations is a logic engine that interrogates the data in the DMP to make real-time decisions on exactly which creative elements and messaging to display. This logic engine can also keep track of business needs, by connecting to Ent...
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Koa is a campaign performance tool enabled with artificial intelligence. Koa’s robust and transparent forecasting engine is built on The Trade Desk’s valuable data set – including nearly nine million queries every second – to help buyers extend audie...
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