Through-Channel Marketing Automation

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Definition

Through-Channel Marketing Automation​ is a business system, comprising integrated goals, processes, and metrics, used by enterprise markets to enable and scale local marketing program execution and customer engagement, through channel partners (stores, agents, dealers, franchisees, distributors, and resellers) with governance to project brand integrity. Source: Forrester

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Products

By Adobe
Adobe Campaign enables marketers to personalize and deliver campaigns across all online and offline channels. Available stand-alone, or as part of the Adobe Marketing Cloud. Includes Triggered Journeys, which enables a series of touchpoints – email, ...
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By Ansira
Ansira Edge Technology Suite is full-service, modular-based technology, purpose-built for relationship and channel marketers. The modules — brand protection and market intelligence, through-channel marketing automation (TCMA), local marketing activat...
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Balihoo is a marketing platform built on a data engine that takes various forms of data to create a unique marketing strategy for each brand. The platform builds a marketing campaign by using local customer data from various sources, builds a marketi...
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By Bitly
Bitly's Enterprise version enables the world's best brands to own their customer experience with features like branded short links, mobile deep linking, expanded analytics and user management. As a full service Link Management Platform, Bitly Enterpr...
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Brandscopic is a cloud-based software that both manages and measures experiential marketing programs. Users can schedule events, monitor campaign progress in real-time, capture critical event data, and create easy-to-read, visually appealing reports....
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By Knexus
Knexus is a content management tool that uses an AI decision making engine matching customer data with social & marketing content, so customers are delivered the right content when making a decision to buy.
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Optimail is a cross-platform marketing automation solution powered by artificial intelligence. Optimail makes it easy to build the perfect marketing campaigns - simply create messages, define goals, and Optimail learns when and what to message custom...
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By wyng
Wyng is a digital campaign platform for agencies and brands to build and run campaigns that drive participation and elevate consumer influence. Wyng has powered hundreds of thousands of digital campaigns, collecting over 45 million images, 3 million ...
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