Through-Channel Marketing Automation

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Definition

Through-Channel Marketing Automation​ is a business system, comprising integrated goals, processes, and metrics, used by enterprise markets to enable and scale local marketing program execution and customer engagement, through channel partners (stores, agents, dealers, franchisees, distributors, and resellers) with governance to project brand integrity. Source: Forrester

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Products

Balihoo is a marketing platform built on a data engine that takes various forms of data to create a unique marketing strategy for each brand. The platform builds a marketing campaign by using local customer data from various sources, builds a marketi...
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By Bitly
Bitly's Enterprise version enables the world's best brands to own their customer experience with features like branded short links, mobile deep linking, expanded analytics and user management. As a full service Link Management Platform, Bitly Enterpr...
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By Knexus
Knexus is a content management tool that uses an AI decision making engine matching customer data with social & marketing content, so customers are delivered the right content when making a decision to buy.
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Optimail is a cross-platform marketing automation solution powered by artificial intelligence. Optimail makes it easy to build the perfect marketing campaigns - simply create messages, define goals, and Optimail learns when and what to message custom...
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By wyng
Wyng is a digital campaign platform for agencies and brands to build and run campaigns that drive participation and elevate consumer influence. Wyng has powered hundreds of thousands of digital campaigns, collecting over 45 million images, 3 million ...
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