The CDP Institute defines a Customer Data Platform “as a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems." The CDPs in this category were purpose-built to be unified customer databases, and have features that allow marketers to shape and analyze the customer journey.

Products

Acquia Journey

By Acquia

Acquia Journey is an omnichannel tool that allows marketers to listen and learn from customers so they can craft a sequence of personalized touchpoints and trigger what they will see next. Whether your audience is using a web browser, an app, social ...

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ActionIQ

By ActionIQ

ActionIQ is a scalable, Customer Data Platform for Large Enterprises. ActionIQ is designed to leverage trillions of interactions and allow marketers to talk to their customers in unison across channels, enhancing the efficacy of CRM programs and deli...

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Ascent360

By Ascent360

Ascent360 is a Customer Data Platform that seamlessly integrates multiple data sources to create a comprehensive 360 degree view of your customer, allowing you to create and execute highly targeted marketing campaigns. With an intuitive drag and drop...

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Blueshift Customer Data Platform

By Blueshift

Blueshift Customer Data Platform is purpose-built to put predictive audience tools and recommendations into marketers' hands. Blueshift partners with industry leading platforms for every channel to orchestrate your customer journey including direct m...

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BlueVenn Marketing Platform

By BlueVenn

BlueVenn is a Customer Data Platform that enables you to create and execute flawless cross-sell and up-sell campaigns to increase customer lifetime value. Through the combination of a Single Customer View, analytics and customer journey automation, t...

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CaliberMind

By Calibermind

CaliberMind is an integrated customer database managed by marketing/ sales that unifies a company’s customer data from marketing, sales and service channels to enable customer modeling and drive acquisition, retention, up-sell and cross-sell. Unli...

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CONTOUR

By RedEye

CONTOUR is a Multi-Channel Marketing Automation solution that is driven by a database combining all customer data – online and offline – into a single view. RedEye enables a true single customer view that drives your multi-channel marketing forward....

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Cortex

By Retention Science

Cortex is a customer data platform powered by Artificial Intelligence to achieve personalized one-to-one retention marketing. Cortex uses data to identify and track changes in customer behavior, predicting the best actions and then automatically send...

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CrossEngage

By CrossEngage

CrossEngage is a Customer Data Platform enabling customer journeys across all channels in real time, with all your data, tools, and ideas. CrossEngage is capable of integrating any and all conceivable sources of data, including CRM systems, data ware...

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Data Commander

By Commanders Act

DataCommander by Commanders Act is a Customer Data Platform offering a 360° view of audiences. Its features audience segment performances and refine marketing segmentation. DataCommander's matching engine eliminates all the issues surrounding cross-d...

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