CDP with Customer Journey Features

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Definition

The CDP Institute defines a Customer Data Platform “as a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems." The CDPs in this category were purpose-built to be unified customer databases, and have features that allow marketers to shape and analyze the customer journey.

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Products

Acquia Journey
By Acquia
Acquia Journey is an omnichannel tool that allows marketers to listen and learn from customers so they can craft a sequence of personalized touchpoints and trigger what they will see next. Whether your audience is using a web browser, an app, social ...
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ActionIQ
By ActionIQ
ActionIQ is a scalable, Customer Data Platform for Large Enterprises. ActionIQ is designed to leverage trillions of interactions and allow marketers to talk to their customers in unison across channels, enhancing the efficacy of CRM programs and deli...
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Ascent360
By Ascent360
Ascent360 is a Customer Data Platform that seamlessly integrates multiple data sources to create a comprehensive 360 degree view of your customer, allowing you to create and execute highly targeted marketing campaigns. With an intuitive drag and drop...
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Blueshift Customer Data Platform
By Blueshift
Blueshift Customer Data Platform is purpose-built to put predictive audience tools and recommendations into marketers' hands. Blueshift partners with industry leading platforms for every channel to orchestrate your customer journey including direct m...
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BlueVenn Marketing Platform
By BlueVenn
BlueVenn is a Customer Data Platform that enables you to create and execute flawless cross-sell and up-sell campaigns to increase customer lifetime value. Through the combination of a Single Customer View, analytics and customer journey automation, t...
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CaliberMind
By Calibermind
CaliberMind is an integrated customer database managed by marketing/ sales that unifies a company’s customer data from marketing, sales and service channels to enable customer modeling and drive acquisition, retention, up-sell and cross-sell. Unli...
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Contactlab Marketing Cloud
By ContactLab
Contactlab Marketing Cloud is a digital marketing platform that, thanks to Engagement Intelligence, improves how you interact with your contacts. Engagement Intelligence means processing all the data you’ve collected to get to know your customer base...
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CONTOUR
By RedEye
CONTOUR is a Multi-Channel Marketing Automation solution that is driven by a database combining all customer data – online and offline – into a single view. RedEye enables a true single customer view that drives your multi-channel marketing forward....
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CrossEngage
By CrossEngage
CrossEngage is a Customer Data Platform enabling customer journeys across all channels in real time, with all your data, tools, and ideas. CrossEngage is capable of integrating any and all conceivable sources of data, including CRM systems, data ware...
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Data Commander
By Commanders Act
DataCommander by Commanders Act is a Customer Data Platform offering a 360° view of audiences. Its features audience segment performances and refine marketing segmentation. DataCommander's matching engine eliminates all the issues surrounding cross-d...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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