B2B Specific CDPs

< Back to category

Definition

The CDP Institute defines a Customer Data Platform “as a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems." This category includes CDPs that are specifically targeted to businesses marketing to other businesses. 

Contribute to this definition

Products

CaliberMind is an integrated customer database managed by marketing/ sales that unifies a company’s customer data from marketing, sales and service channels to enable customer modeling and drive acquisition, retention, up-sell and cross-sell. Unli...
  Compare
BlueVenn is a Customer Data Platform that enables you to create and execute flawless cross-sell and up-sell campaigns to increase customer lifetime value. Through the combination of a Single Customer View, analytics and customer journey automation, t...
  Compare
Zylotech is a self-learning customer data platform that keeps your customer data live and enriched for 1:1 personalization, cross/up-selling and retention marketing. Powered by automated machine learning, the platform continuously unifies data, and e...
  Compare
Finding more products...