CDP with Personalization Features

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Definition

The CDP Institute defines a Customer Data Platform “as a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems." The CDPs in this category were purpose-built to be unified customer databases, and have features that allow marketers to personalize messaging to customers. 

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Products

Affinio is customer data platform that leverages graph technology to understand today's consumers. Behind Affinio is technology that analyzes the connections between billions of data points that exist within any consumer data set. Affinio will ingest...
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Ascent360 is a Customer Data Platform that seamlessly integrates multiple data sources to create a comprehensive 360 degree view of your customer, allowing you to create and execute highly targeted marketing campaigns. With an intuitive drag and drop...
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CaliberMind is an integrated customer database managed by marketing/ sales that unifies a company’s customer data from marketing, sales and service channels to enable customer modeling and drive acquisition, retention, up-sell and cross-sell. Unli...
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BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.
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BlueVenn is a Customer Data Platform that enables you to create and execute flawless cross-sell and up-sell campaigns to increase customer lifetime value. Through the combination of a Single Customer View, analytics and customer journey automation, t...
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Boxever OneView is a Customer Data Platform that uses the latest technology to pull fragments of information from disconnected marketing, commerce and customer service systems. It automatically connects all your customer data into a singular and cont...
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By RedEye
CONTOUR is a Multi-Channel Marketing Automation solution that is driven by a database combining all customer data – online and offline – into a single view. RedEye enables a true single customer view that drives your multi-channel marketing forward....
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DataCommander by Commanders Act is a Customer Data Platform offering a 360° view of audiences. Its features audience segment performances and refine marketing segmentation. DataCommander's matching engine eliminates all the issues surrounding cross-d...
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Eulerian Customer Data Platform is built to unify the Customer Journey. It identifies interactions within online campaigns, with other publishers and across devices. Eulerian CDP supports segmentation of customer data with each interaction, excluding...
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Evergage Platform is a Customer Data Platform that enables 1:1 marketing. Evergage provides marketers with real-time dynamic content, inline messaging features, behavioral analytics and segmentation, all with just one line of Javascript code placed i...
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