The CDP Institute defines a Customer Data Platform “as a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems." This category has marketing automation platforms that have a CDP as a single feature among others.

Products

Adobe Experience Platform

By Adobe

Adobe Experience Platform is a Customer Data Platform within the Adobe Experience Cloud suite. Adobe Experience Platform enables marketers who wish to deliver personalized experiences in real-time across all channels and destinations, from cookie- an...

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CDP for Telcos

By Tapad

The Customer Data Platform is purpose-built for mobile network providers. Tapad CDP integrates and enriches diverse internal telco data with industry-leading digital identity resolution. Achieving a single customer view across telco data silos and co...

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CrossEngage

By CrossEngage

CrossEngage is a Customer Data Platform enabling customer journeys across all channels in real time, with all your data, tools, and ideas. CrossEngage is capable of integrating any and all conceivable sources of data, including CRM systems, data ware...

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Mindbox

By Mindbox

Mindbox is an integrated marketing cloud featuring a customer data platform, multi-channel campaigns, loyalty and promotions, and personalization.

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Relay42

By Relay42

The Relay42 Platform is a data management platform that helps marketing professionals create a holistic view of their customers. The technology is specially designed to enable even non-technical users to have full control over marketing data and to t...

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