Content Marketing: Performance & Scoring

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Definition

Content Performance & Scoring tools are designed to ensure marketing content is hitting its marks. Content is measured by performance (number of page views, traffic, video plays) and Scored by number of conversions. (See also Web Analytics & Optimization.)

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Products

The Acrolinx platform is a content optimization platform that is built on an advanced linguistic analytics engine. The software reads the content, scores the content based on unique guidelines, and guides writers on how to improve it.
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Ad Attention Manager is an ad analytics solution that provides crucial KPIs on viewability, ad fraud, brand safety and audience, in real time and across all delivery channels.
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By Adobe
Adobe Marketing Cloud is an integrated suite of products comprising a comprehensive, end-to-end marketing automation and management solution. The platform provides insights across a range of analytics, social media management, advertising campaign ma...
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By Aesir
A simple-to-use software platform that will help you gain more leads and grow your sales through fully featured Context Marketing. Manage content intelligently at scale and keep your brand identity and message consistent, allowing you to focus on cre...
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AIware is a flexible OS, with best-in-class native and partner cognitive engines & applications and proprietary orchestration technology, aiWARE is trainable for anything. Employ multiple engines of various classes to process media files for transcri...
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AudienceTrends helps marketers benchmark their visual content performance throughout Pinterest, Instagram, Tumblr, around the web and across their competitive categories. Audience trends boosts the entire the ShareIQ platform, which marketers use to ...
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Categorical Technology enables the rapid creation and publication of curated content to the web and newsletters. Using built-in tools or your existing CMS and email marketing services, Categorical Technology helps editors and content managers generat...
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Content Performance is WP Engine’s WordPress Performance Intelligence solution that simplifies Google Analytics for WordPress. It allows marketers and content publishers to see metrics powered by Google Analytics (GA) within its WordPress admin dashb...
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Crystal is an analytic tool that identifies an individual's personality by analyzing public data. The solution enables users to tailor the language in speech and writing based on the personality insights at the point of need, and help the team actua...
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The BrandMaker Customer Engagement Cloud enables B2B sales and marketing teams to improve and personalize the dialogue with customers through content aligned with the customer’s specific stage in the sales cycle. BrandMaker helps create personalized,...
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