Location Analytics

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Definition

Location analytics is the process or the ability to gain insight from the location or geographic component of business data. These tools include geographic information system (GIS) technology to include social, geographic, physical and emotional indicators that help organizations better predict customer behavior.

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Products

Brandify's Analytics & Reporting provide location-based analytics that are visual, measurable and actionable. These include local, organic, and competitive insights from Google, Facebook, Yelp and more.
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DropIn Vantage by Cravelabs offers location intelligence for media planning, location analytics, and attribution. DropIn Vantage users gain a deeper understanding of any audience or location, including brick and mortar or digital properties, without ...
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Echosec gathers real time location-based data from social media, blogs and news sources. Build and engage your audience, monitor brand health, analyze event impact and understand breaking news as it happens.
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Indoor navigation helps customers to find the precise location of the product that they want or the place they want to visit inside a building.
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The Listings Network boosts your Google Search ranking through effective citation building, and ensures your business data is available, consistent and correct across all platforms and directories. This ensures your locations, whether one or one mill...
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LiveMaps is a live site and event app, letting those onsite and remote follow the action in real time. LiveMaps are embedded in your website or app to create an interactive site map with activities and events displayed in real time. Follow players in...
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With Sprinklr Location Insights, companies can use geographic-based social data to refine their operational, marketing, and care strategies. Know where your customers are, how they feel about brick-and-mortar locations, and gather the insights necess...
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GroundTruth's Location SDK is a software development kit that can help publishers and brands by providing sophisticated location intelligence to their apps. Verified location signals are mapped to real world places through GroundTruth's Blueprints te...
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PlaceIQ is a location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audie...
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Priority Engine is TechTarget's SaaS-based purchase intent insight platform that provides direct, real-time access to ranked accounts and named prospects actively researching enterprise technology purchases in specific markets. With DiscoverOrg conta...
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