Location Analytics

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Definition

Location analytics is the process or the ability to gain insight from the location or geographic component of business data. These tools include geographic information system (GIS) technology to include social, geographic, physical and emotional indicators that help organizations better predict customer behavior.

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Products

DropIn Vantage by Cravelabs offers location intelligence for media planning, location analytics, and attribution. DropIn Vantage users gain a deeper understanding of any audience or location, including brick and mortar or digital properties, without ...
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Indoor navigation helps customers to find the precise location of the product that they want or the place they want to visit inside a building.
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The Listings Network boosts your Google Search ranking through effective citation building, and ensures your business data is available, consistent and correct across all platforms and directories. This ensures your locations, whether one or one mill...
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LiveMaps is a live site and event app, letting those onsite and remote follow the action in real time. LiveMaps are embedded in your website or app to create an interactive site map with activities and events displayed in real time. Follow players in...
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GroundTruth's Location SDK is a software development kit that can help publishers and brands by providing sophisticated location intelligence to their apps. Verified location signals are mapped to real world places through GroundTruth's Blueprints te...
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PlaceIQ is a location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audie...
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Priority Engine is TechTarget's SaaS-based purchase intent insight platform that provides direct, real-time access to ranked accounts and named prospects actively researching enterprise technology purchases in specific markets. With DiscoverOrg conta...
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Qualified Sales Opportunities are individual account reports of an in-process purchase decision including information on decision criteria, pain points, infrastructure, technologies being considered and vendors installed or under consideration.
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