Tag Management

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Definition

Tags -- the code on digital products used to track customer behaviors -- can now be managed with marketing technology and not IT support. Tools in this section allow marketers to choose what is tracked, measurement through tags across channels, working across networks and even campaigns.

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Products

By Adobe
Part of the Adobe Marketing Cloud, Dynamic Tag Management (DTM) lets marketers quickly and easily manage tags and provides innovative tools for collecting and distributing data across digital marketing systems. DTM also enables responsive delivery of...
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By Adobe
Launch, by Adobe makes tag management more open, and dynamic, enabling customers to build, extend and manage extensions within the Adobe Cloud Platform. With Adobe Cloud Platform Launch, marketers can define each data set and focus their marketing to...
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By Signal
Centralized Data Collection seamlessly integrates data from across all customer touchpoints into a centralized cloud-based platform to lay the groundwork for customer-centric marketing and measurement.
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Thinfilm’s CNECT Cloud Platform is an advertising platform that pushes content to an end-user's smartphone once he has tapped that phone on an internet-connected product or stand. The platform allows marketers to create, launch and dynamically manage...
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Ensighten’s proprietary data and tag delivery network and patented technology give organizations the ability to deploy any vendor tag on any platform or device, using unlimited deployment conditions, while accelerating page performance. Marketers use...
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Fluidinfo Enterprise is a fully managed service which includes a hosted database for metadata, a tag-based schema with query language, and a RESTful API. Fluidinfo comes with a range of ready-to-go integrations to import data from social networks an...
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Google Analytics is a powerful, enterprise-class web analytics solution that assigns values to marketing touch points across the customer journey for a more complete and actionable view of which digital channels and keywords are performing best. Impo...
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Google Tag Manager, part of the Google Marketing Platform, keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is s...
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Hub’Scan EX is an SaaS platform dedicated to digital analytics, digital marketing and traffic acquisition performance. The solution performs web analytics tag audits, validates tagging plans, replays user journeys, and certifies banner ad campaigns.
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The Jamcracker Platform is a comprehensive cloud services broker, cloud services management and cloud governance platform, including cloud services provisioning, policy management, cloud cost management, and operations management. Jamcracker enables ...
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