Web Analytics

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Definition

Software for clickstream analysis, web analytics solutions answer questions such as: Who is visiting the site? How long do they stay? What are they looking at? What was the trail of the visitor? Which pages attract the most visitors? What are the top entry and exit points of the site? Which functions of the website are most frequently used? Source: Forrester

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Products

Actionable Ecommerce Analytics provides detailed data analytics for the user’s ecommerce site. Equipped with tools to measure customer preference data, follow shopping session activity, generate insightful visual reports, and use ecommerce A/B testin...
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ActiveDEMAND is a fully integrated, web-based marketing automation platform for small to medium sized businesses. Packed with features for streamlined campaign management, campaign recipes and attribution reporting, ActiveDEMAND enables even a sole p...
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By Adobe
Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving mor...
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agility is the collaborative marketing platform that enhances the marketing value chain and connects the brand ecosystem, in order to free up brands from the complexities they are facing and provide them with four major benefits: simplification, acce...
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Google Analytics 360 is a set of integrated data and marketing analytics products including Tag Manager 360, Optimize 360, Attribution 360, and Audience Center 360. Enterprises can connect online to offline and gain deep understanding of user behavio...
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Beevolve Crawler Web Service is a scalable and distributed platform that can extract key information from a variety of different websites. The resulting data is available in a form that can be used for any number of business applications.
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By Bitly
Bitly's Enterprise version enables the world's best brands to own their customer experience with features like branded short links, mobile deep linking, expanded analytics and user management. As a full service Link Management Platform, Bitly Enterpr...
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Purpose-built for houses of worship, Church Analytics is a web analytics service offering up-to-the-minute data on web traffic, allowing decision-makers to react to changes in traffic real time.
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CleverTap unifies deep-rooted analytics based on behavioral segmentation with hyper-targeted engagement through one platform that guarantees personalized user experiences to build a loyal customer base. Among its features are Behavioral Segmentation ...
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The Content Analysis Tool (CAT) is designed to automatically provide content strategiss with an easy way to manage multiple content inventory projects, collect rich data and actionable insights.
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