Customer Data Management

< Back to all Categories

Definition

Companies have more data about their customers than ever before, thanks to public sources like Facebook and Twitter, customer engagement through digital channels such as mobile, and the increasing presence of sensors, geolocation, and clickstream. Customer data just got big, and this changes everything about Customer Data Management (CDM). The traditional 360-degree view of the customer is no longer adequate to have world-class CDM capabilities. The future of CDM is also big — meaning that firms must capture, store, analyze, and use a plethora of data from new sources to create a multidimensional view of customers. Firms that invest heavily in new CDM architecture will use customer data to create intensely personal customer experiences and products, respond more quickly to customer needs and competitive threats, grow faster than their competitors, and deliver innovative new products and services. This webinar focuses on drivers, trends, and new approaches to customer data management. Source: Forrester 

Contribute to this definition

Subcategories

Products

The 1010data Insight platform is a cloud-based platform for big data discovery and data sharing enabling organizations to acquire, manage, analyze and visualize data.
  Compare
By [24]7
[24]7 Customer Journey Analytics is an easy to use SaaS solution that tracks and analyzes the way customers interact with companies making it easier for enterprises to identify and act on complex customer experience issues across the customer journey...
  Compare
By [24]7
The [24]7 Personalization solution uses the power of big data and machine learning to deliver highly personalized content and creative across multiple devices and channels. Analyze more clicks, create unique personas, and pinpoint consumer intent for...
  Compare
Actian Analytics Platform delivers extreme performance with off-the-shelf hardware, overcoming key technical and economic barriers to broad adoption of Big Data. Actian also makes Hadoop enterprise-grade by providing high-performance ELT, visual desi...
  Compare
ActionIQ is a scalable, Customer Data Platform for Large Enterprises. ActionIQ is designed to leverage trillions of interactions and allow marketers to talk to their customers in unison across channels, enhancing the efficacy of CRM programs and deli...
  Compare
By Adobe
Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your cu...
  Compare
By Quaero
The AdVantage Consumer Intelligence Solution is a customer data platform that provides a single customer view. It identifies behavioral patterns to create proprietary segments which are leveraged to increase traffic and audience engagement as well as...
  Compare
The AgilOne Customer Data Platform helps consumer brands develop relationships that increase the lifetime value of their customers via a single customer view, analytics and machine learning, and by activating customer data to orchestrate engagement a...
  Compare
AI-Powered Cross-Channel Journeys enables growth marketers to understand the connected customer journey across all touch points, getting deep insights about how best to interact on a personal, content-rich level. Blueshift solves the problem of build...
  Compare
AllSight is a customer intelligence platform that helps companies use intelligent data to improve their customer experience. AllSight delivers AI-enabled software focused on managing and improving customer intelligence.
  Compare
Finding more products...
Category experts