Customer Data Management

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Definition

Companies have more data about their customers than ever before, thanks to public sources like Facebook and Twitter, customer engagement through digital channels such as mobile, and the increasing presence of sensors, geolocation, and clickstream. Customer data just got big, and this changes everything about Customer Data Management (CDM). The traditional 360-degree view of the customer is no longer adequate to have world-class CDM capabilities. The future of CDM is also big — meaning that firms must capture, store, analyze, and use a plethora of data from new sources to create a multidimensional view of customers. Firms that invest heavily in new CDM architecture will use customer data to create intensely personal customer experiences and products, respond more quickly to customer needs and competitive threats, grow faster than their competitors, and deliver innovative new products and services. This webinar focuses on drivers, trends, and new approaches to customer data management. Source: Forrester 

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The 1010data Insight platform is a cloud-based platform for big data discovery and data sharing enabling organizations to acquire, manage, analyze and visualize data.
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By [24]7
[24]7 Customer Journey Analytics is an easy to use SaaS solution that tracks and analyzes the way customers interact with companies making it easier for enterprises to identify and act on complex customer experience issues across the customer journey...
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By [24]7
The [24]7 Personalization solution uses the power of big data and machine learning to deliver highly personalized content and creative across multiple devices and channels. Analyze more clicks, create unique personas, and pinpoint consumer intent for...
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Actian Analytics Platform delivers extreme performance with off-the-shelf hardware, overcoming key technical and economic barriers to broad adoption of Big Data. Actian also makes Hadoop enterprise-grade by providing high-performance ELT, visual desi...
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ActionIQ is a distributed data engine for marketers. Built on the latest innovations in hardware and software, ActionIQ lives in the cloud, self-manages and scales to billions of historical events.
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By Adobe
Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your cu...
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By Quaero
The AdVantage Consumer Intelligence Solution identifies behavioral patterns to create proprietary segments which are leveraged to increase traffic and audience engagement as well as to maximize advertising revenue through optimal audience targeting, ...
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The AgilOne Customer Data Platform helps consumer brands develop relationships that increase the lifetime value of their customers via a single customer view, analytics and machine learning, and by activating customer data to orchestrate engagement a...
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AI-Powered Cross-Channel Journeys enables growth marketers to understand the connected customer journey across all touch points, getting deep insights about how best to interact on a personal, content-rich level. Blueshift solves the problem of build...
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By Alooma
Alooma streamlines and simplifies Big Data for companies of all industries and sizes, introducing a data pipeline for Amazon Redshift with a built-in Python interpreter. Alooma makes it easier to manipulate and filter data from numerous sources, corr...
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