Customer Data Management

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Definition

Companies have more data about their customers than ever before, thanks to public sources like Facebook and Twitter, customer engagement through digital channels such as mobile, and the increasing presence of sensors, geolocation, and clickstream. Customer data just got big, and this changes everything about Customer Data Management (CDM). The traditional 360-degree view of the customer is no longer adequate to have world-class CDM capabilities. The future of CDM is also big — meaning that firms must capture, store, analyze, and use a plethora of data from new sources to create a multidimensional view of customers. Firms that invest heavily in new CDM architecture will use customer data to create intensely personal customer experiences and products, respond more quickly to customer needs and competitive threats, grow faster than their competitors, and deliver innovative new products and services. This webinar focuses on drivers, trends, and new approaches to customer data management. Source: Forrester 

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Products

The 1010data Insight platform is a cloud-based platform for big data discovery and data sharing enabling organizations to acquire, manage, analyze and visualize data.
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By [24]7
[24]7 Customer Journey Analytics is an easy to use SaaS solution that tracks and analyzes the way customers interact with companies making it easier for enterprises to identify and act on complex customer experience issues across the customer journey...
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By [24]7
The [24]7 Personalization solution uses the power of big data and machine learning to deliver highly personalized content and creative across multiple devices and channels. Analyze more clicks, create unique personas, and pinpoint consumer intent for...
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Actian Analytics Platform delivers extreme performance with off-the-shelf hardware, overcoming key technical and economic barriers to broad adoption of Big Data. Actian also makes Hadoop enterprise-grade by providing high-performance ELT, visual desi...
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By ADARA
Customer Experience Optimization is a personalization tool designed to help travel brands capture greater market share, engage more valuable customers, and drive direct bookings and greater yields through the power of personalization. This people-bas...
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By ADARA
Adara Data Co-Op is a customer intelligence tool that provides the travel and tourism industry with greater visibility into the needs and wants of in-market travel consumers. The Adara travel intelligence platform and proprietary technology is fueled...
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By Adobe
Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your cu...
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By Alooma
Alooma streamlines and simplifies Big Data for companies of all industries and sizes, introducing a data pipeline for Amazon Redshift with a built-in Python interpreter. Alooma makes it easier to manipulate and filter data from numerous sources, corr...
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Alteryx Analytics Gallery is a faster way for companies to get to the value of Big Data: in the cloud. The Alteryx Analytics Gallery engages users the same way as the apps they’re accustomed to using.
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Alteryx Server is a data sharing tool that lets analysts share the results of complex analytic applications with business decision makers.
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