CDP as a Feature

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The CDP Institute defines a Customer Data Platform “as a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems." This category has marketing automation platforms that have a CDP as a single feature among others.

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By Adobe
Adobe Experience Platform is a Customer Data Platform within the Adobe Experience Cloud suite. Adobe Experience Platform enables marketers who wish to deliver personalized experiences in real-time across all channels and destinations, from cookie- an...
CrossEngage is a Customer Data Platform enabling customer journeys across all channels in real time, with all your data, tools, and ideas. CrossEngage is capable of integrating any and all conceivable sources of data, including CRM systems, data ware...
The Relay42 Platform is a data management platform that helps marketing professionals create a holistic view of their customers. The technology is specially designed to enable even non-technical users to have full control over marketing data and to t...
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