Customer Identity Technology

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Definition

Customer Identity Technology exists to help marketers understand and track behavior across the customer journey. Technologies in this category include Cross-Device Identity Resolution tools, Customer Onboarding and Personal Identification, Location Targeting tools and Identity Governance Solutions.  

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Products

By Acxiom
AbiliTec performs identity resolution — the ability to match customer or prospect data collected over time, across channels and devices, to an accurate identifier of an individual. AbiliTec fuels people-based marketing by delivering the insight to re...
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By Acxiom
Acxiom AbiliTec is an identity resolution technology. AbiliTec helps better resolve variations of customer identity over time by unifying online and offline data from disparate sources. AbiliTec linking technology helps hurdle the traditional matchin...
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Adbrain's Identity AI captures billions of device, platform and channel identifiers daily and links them into a holistic, actionable Customer ID Map; providing a single view of each customer. The Adbrain multichannel ID tracking tool provides deep co...
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CA Identity Manager helps improve the operational efficiency and effectiveness of IT organizations by providing a scalable and configurable identity management foundation that can organize your identity information within the context of your unique b...
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CloudEngage is an omnichannel conversion suite that will make a true impact on your business. CloudEngage makes it easy to add next-generation personalization to your website, providing easy to use yet powerful tools that allow you to create individu...
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Following Privacy by Design best practices, the Janrain Consent Lifecycle Management allows brands to obtain fine-grained, informed and unambiguous consent from consumers, helping businesses to comply with regulations such as the EU General Data Prot...
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Consumer 360 Graph harnesses structured and unstructured, omni-channel data to create a single view of the customer. This enables brands to understand when and how to best engage customers across channels, increasing customer loyalty and revenue.
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By Merkle
CRM 4.0 delivers the next generation of CRM for marketers and commerce pros by combining Merkle’s data and services with Salesforce. The new solution enables identity resolution and predictive consumer engagement across channels to make digital adver...
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Salesforce Customer 360 is a customer experience tool that allows Salesforce users to easily map your service, marketing, and commerce systems to a central hub that exchanges data and events so they’re available at the time of need. Make it easy to i...
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LoginRadius' Customer Identity Management (CIM) platform helps companies to simplify Customer Registration, securely store customer Profile Data, and allow for seamless data flow into third party software.
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