Measurement & Attribution

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Definition

Direct Mail Measurement & Attribution tools attribute success via a number of channels including direct mail, or track engagements via direct mail. 

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Products

Accelerated Insights Simulator is a cloud-based application that gives you secure access to testing results for direct mail campaigns. Its dashboard allows sorting by any set of variables, showing what lift can be gained over a control set of mailing...
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SEMcasting Attribution is based on connecting a Custom Audience or a customer CRM file back to all of the touchpoints with which they engage. Any list of Offline Prospects, CRM Records, website impressions, or in-store visits can be onboarded for aud...
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Chat Center is a mobile-ready, customizable SaaS chat widget. Chat Center offers advanced features including Universal Chat Names or IDs, Chat IDs that are expressed as URLs, and a “Click to Chat” button that can be activated from any web or email li...
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Barometric is a powerful one-pixel solution offering advertisers actionable, unified, cross-environment insights and analysis in the form of easily-understood reporting. Powered by the most advanced cross-environment measurement platform in media tod...
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Barometric's device graph allows brands to onboard CRM data in order to measure direct mail campaign impact and close the loop between online and offline consumer activity. Gain insight into mail delivery and campaign performance with Barometric's po...
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El Toro is a location-based ad tool that targets digital ads to a customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet.
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Micronotes Predict is a predictive analytics tool that creates a file containing a score for each customer for each product which is then sent to the financial institution for consumption by email, direct mail, and CRM based marketers.
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PebblePost is a closed-loop Programmatic Direct Mail platform. PebblePost automates the process of sending physical mail to website shoppers within 12-24 hours of a site visit.
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