Event Analytics

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Definition

Event Analytics tools and platforms enable marketers to leverage event data to produce insights. Event Analytics tools may measure visitors, dwell time or footfall in a live event, or measure enagement, time logged in and bounces for virtual events. Both virtual and live events tools include demographic and customer journey information. 

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Products

By Gravy
Gravy Data-as-a-Service (Gravy DaaS) delivers verified visitation, audience and event data to leading companies for use in a wide range of industry-specific applications. All data is processed through our patented AdmitOne verification engine – filte...
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