Location Based Advertising (LBA)

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Definition

Location Based Advertising (LBA) is also called hyper-local mobile advertising. Tools in this section use geolocation and personalized promotion, noting when consumers come within physical range of a buying opportunity, or become prospects due to their proximity to an event such as a stadium concert or weather event. Beaconing, Geofencing & Near Field Communication (NFC) are all emerging LBA tools, all designed to target proximity shoppers. For tools specific to retail and physical locations, see "Mobile Location Analytics" or "In-Store Research & Intelligence."

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Products

AdClarity GeoSurf empowers users to easily interact with geo-targeted content like a local user does and verify deployment of ad placements, landing pages, and funnels in every location over desktop, mobile, VPN and API.
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By Adwerx
Adwerx is an advertising platform that helps real estate agents create engaging ads, and advertise on thousands of websites, in the Facebook mobile NewsFeed, and in thousands of mobile apps. With Adwerx, reach a local audience with simple pricing. Pr...
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Airspace is a proximity marketing platform that lets retailers, restaurants and other local businesses send offers and promotions to consumer smartphones. Airspaces mark the proximity perimeters and can be narrowed down to a specific store, store ais...
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Aislelabs Engage is a proximity marketing tool that enables retailers and other brick-and-mortar stores to reach consumers while they're in or near the store. An intuitive template-based UI and a cloud-based intelligence engine can help craft and del...
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With App Direct, sales teams double and triple their mobile revenue by using location based audiences for direct sold ads. Reveal Mobile’s privacy compliant approach uses a proprietary database of Bluetooth beacons combined with lat/long data to crea...
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Kontakt.io Beacon Hardware provides hardware for marketers looking for beaconing technology. Kontakt.io is a family of pre-configured solutions designed to work right out of the box. Developed entirely in Europe, Kontakt.io beacons are certified for ...
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Social Retail Beacon Management Platform enables users to reach customers when they’re in or around the physical location with Social Retail’s proximity-based bluetooth beacons. Send mobile notifications to the smartphones of people within proximity ...
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Kontakt.io Beacon Software is a suite of APIs, SDKs, administration apps for iOS and Android and other tools that work right out of the box, or you can customize to develop your own proximity-aware app and quickly integrate beacon functionality into ...
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The Beaconic Retail Kit is a full-featured, all-in-one solution that contains everything needed for creating and managing iBeacon proximity campaigns. Beaconic enables the use of iBeacon technology for any business located in Europe or the United Sta...
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Beaconinside ENGAGE is an iBeacon platform for creating, launching and managing iBeacon proximity campaigns. Beaconinside ENGAGE targets shoppers on their smartphones at point-of-sale, based on time of day, device, and your own custom server-side rul...
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