Nearables

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Definition

Nearables are objects that have been wired to broadcast data to a nearby mobile device. A nearable can be a person, animal or object; To become a nearable, an object must have an electronic device that is both a transmitter and a sensor. Nearables are part of the “Internet of Things” (IoT) that allow objects to be online and tracked via the web. Nearables in MarTech can signal to a phone that a deal is available nearby. Nearables can also inform vendors of the location and movements – even the relative health – of the wearer.

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Products

Estimote is a mobile beaconing platform. Beacons and Stickers are small wireless sensors that attach to any location or object, and broadcast tiny radio signals which are picked up and interpreted by nearby smart phones.
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By eyeQ
eyeQ Engage is a personalization platform for the brick and mortar retail store. Give shoppers access to product information and recommendations, delight and engage shoppers with unique experiences like games and surveys, and provide a richer shoppin...
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Arduino is open-source, easy-to-use electronics hardware and software that facilitates products for IoT applications, wearables, 3D printing, and embedded environments. Arduino senses the environment by receiving inputs from many sensors, and affects...
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LilyPad is a wearable, washable technology that lets creatives of all skill levels master electronic sewing (e-sewing) and e-textiles. The LilyPad Sewable Electronics Kit includes everything you need to create four complete sewable circuit projects w...
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NFC OpenSense Tags are thin, flexible tags that easily integrate into any item, such as packaged retail products on the shelf. Tags can be configured in limitless ways to drive brand loyalty, provide product information, prompt reorders, identify nea...
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Photon Wearable Shield is a tiny WiFi development kit for creating connected projects and products. The small form factor is ideal for IoT (Internet of Things) projects with cloud connectivity. The Photon Wearable Shield makes it easy to add the WiFi...
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Plexure Retail Personalization helps marketers increase average transaction value and optimize customer engagement through personalized experiences. Increase your customers’ spend and visit frequency by making CRM live and personal with the Internet ...
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Social Labs Geolocation works via integration with Google Maps, Waze and Open Street offers search for optimal routes and directions. It integrates with enterprise transactional basesystems and connected devices.
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SpeedTap is NFC technology in a simple-to-integrate form factor. A Single-ID NFC tag, SpeedTap is easily integrated into product labels or even bottle caps. Each tag's unique ID enables item-level tracking and advanced analytics in a way that's faste...
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Companies who use beacons and other proximity tools can use uMONETIZE to generate new revenue streams.
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