When developing a target audience, Buyer Persona tools allow marketing departments to create the personification of its ideal customer -- accounting for demographics, buying history, behavior patterns, etc. Tools in this group range from custom quizzes to share with customers to data crunchers that produce a concept of the ideal customer.
INDUSTRY EXPERT CONTRIBUTION
"A persona is a model of your ideal buyer, user, or customer, based on market research and third-party insights. Personas help you understand your customers from inquiry to advocacy - their preferences, behaviors, buying habits, challenges, motivations and other important details spanning the entire customer lifecycle."
- Katie Martell, co-founder and CMO of Cintell.