Buyer Personas

< Back to category

Definition

When developing a target audience, Buyer Persona tools allow marketing departments to create the personification of its ideal customer -- accounting for demographics, buying history, behavior patterns, etc. Tools in this group range from custom quizzes to share with customers to data crunchers that produce a concept of the ideal customer.

INDUSTRY EXPERT CONTRIBUTION

"A persona is a model of your ideal buyer, user, or customer, based on market research and third-party insights. Personas help you understand your customers from inquiry to advocacy - their preferences, behaviors, buying habits, challenges, motivations and other important details spanning the entire customer lifecycle."                                    
Katie Martell, co-founder and CMO of Cintell.

Contribute to this definition

Products

AccuBase is a behavioral analytics and buyer persona tool that provides a 360-degree view of customers. With the AccuBase information, marketing professionals can create profiles of customers in order to better segment which advertising message shoul...
  Compare
Cintell is a cloud-based customer intelligence platform that enables companies to better understand their buyers and make stronger, more customer-centric decisions.
  Compare
NAVIK ConceptAI is a cloud based decision support tool that automates concept testing for brand managers, product managers and market researchers. Guided research design, easy panel selection, and advanced analytics provide clear, decisive Go/No Go r...
  Compare
PersonaBuilder enables marketers to identify the audience demographics that shape buying patterns through shared interests, brand affinities, political leanings and media preferences. Buyer personas are based on real-world key characteristics. With P...
  Compare
SmartPersonas App lets brands compile a rich buyer knowledge base and easily share insight with stakeholders. Users can also activate insights within SmartPersonas and translate them to sales and marketing tactics, for example analyzing contacts and ...
  Compare
Finding more products...
Category experts