Retail Marketing: Brick & Mortar

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Definition

Marketing Technology has changed, shopping, and tools in this category include a wide array of purpose-built in-store, online, mobile and video-based tools. Observation-based and data-driven tools include site selection, in-store shopper research, store layout design diagrammers, merchandising optimizers, mobile location analytics, catalog builders, payment processing systems, and software for managing promotions, coupons and customer loyalty programs. (See also Retail Marketing: eCommerce, Retail Marketing: Customer Engagement)

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Products

Aisle411 is a sophisticated retail mapping, location and mobile platform. Aisle411 has partnered with leading indoor positioning technology providers to drive merchandising insights and allow for better shopper experiences.
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Aislelabs Pass is a creative campaign creation tool based on mobile wallet coupons and Apple's Passbook passes. Retailers and other stores can easily manage a catalog of Passes and coupons with a user-friendly dashboard and attribute sales back to sp...
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Anima ePaper Electronic Shelf Labels are LCD labels that enable on-screen animation and multiple updates per day. Anima labels have been used for 8 years as part of the largest global deployment of graphical tags and in a chain-wide rollout in the US...
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By Arreya
Arreya is a cloud-based digital signage software. Arreya includes both a free-form editor and fully customizable templates.
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With the Assortment Intelligence tool users can continuously enhance the assortment and optimize the product mix. Even when the catalog includes hundreds of thousands of items, this tool will select products objectively and more efficiently.
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Baynote VUE is a self-service web application for automated merchandizing. Baynote VUE includes guided, best practice driven tasks, KPI reporting and merchandising controls. VUE enables online merchandisers to respond quickly to catalog changes, mar...
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By Celect
Celect Choice Engine is an in-store inventory allocation and optimization engine for retail buyers, merchandisers, planners and inventory analysts. The platform leverages Big Data analytics to help online and offline retailers offer the optimum produ...
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Clara ePaperlabels are ePaper Electronic Shelf Labels. Clara ePaperlabels offer the most clear and visible display which can be viewed from 30 degree angles and seen clearly by the shopper. Connected by Altierre’s light spectrum wireless protocol, th...
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CodeBroker offers an omnichannel mobile marketing platform used by the nation’s top retailers to drive revenue and increase foot traffic via personalized one-time-use coupons, text message marketing, and a digital coupon wallet. ...
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The Commercial Property Perils Insight suite is an innovative, new set of computer data models that predict the relative risk of claims being incurred across the UK for the main insured perils of Arson, Accidental Fire, Theft, Flood, Storm damage, Su...
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